E-Commerce Manager — Marketplace & Social Commerce (Amazon, Walmart, Shopify, Whatnot, TikTok Shop)
**Location:** New York, NY
**Reports to:** CEO
**Type:** Full-time
---
Now we're building a direct-to-consumer and marketplace business to grow our brands, reach shoppers directly, and create a more diversified, resilient sales mix. This is a ground-floor opportunity to shape that effort.
The Role
We're hiring our first **E-Commerce Manager** to own and grow the company's presence across **Amazon, Whatnot, and TikTok Shop**.
This is a builder's role. You'll start as a hands-on operator — writing listings, running ad campaigns, hosting live shows, and analyzing performance yourself. As the channels prove out, you'll grow into the leader of the function: managing third-party agencies, hiring and directing internal team members, and setting strategy across all three platforms.
The ideal person is equally comfortable in the weeds (optimizing a product detail page or going live on camera) and at the whiteboard (building the channel roadmap and P&L). You're scrappy, data-driven, and excited to build something from zero.
What You'll Own
Amazon (Seller Central)
- Own the full Seller Central operation: catalog and listing quality, content and A+, pricing, Buy Box, and Brand Registry.
- Build and optimize the SKU catalog, including bringing our broad off-price assortment online (a backlog of ~180+ SKUs to build and list).
- Manage advertising (Sponsored Products/Brands/Display) — either directly or through an agency — against clear ROAS/ACoS targets.
- Coordinate inventory, FBA/FBM strategy, replenishment, and account health with our operations and supply chain teams.
Whatnot
- Launch and grow the company's live-selling presence, leveraging our depth of branded and value inventory — a natural fit for live-auction and closeout formats.
- Plan, host, and produce recurring live shows; build a repeat audience and community.
- Own show merchandising, pricing/auction strategy, fulfillment coordination, and post-show analytics.
TikTok Shop
- Build the TikTok Shop channel across our consumer brands (starting with XO Poppy), including catalog, live shopping, and the affiliate/creator program.
- Recruit and manage creator and affiliate partnerships; brief content, negotiate commissions, and track performance.
- Drive short-form content strategy and live shopping events, in partnership with agencies and creators.
Agency & Team Management
- Select, onboard, and manage third-party agencies (ads, content, creator sourcing, listing services); hold them accountable to scope, budget, and results.
- As channels scale, define roles, hire, and build out an internal e-commerce team — and lead them as a player-coach.
- Own the channel calendar, promotional planning, and cross-functional coordination with operations, brand, compliance, and finance.
Strategy, Analytics & P&L
- Build the growth roadmap and set targets across all three channels.
- Own channel-level reporting and unit economics; make data-driven decisions on assortment, pricing, and spend.
- Track profitability by channel and SKU, factoring in fees, ad spend, returns, and fulfillment costs.
What We're Looking For
Required
- 3–6+ years running e-commerce/marketplace channels, with hands-on ownership of at least one of Amazon Seller Central, TikTok Shop, or Whatnot (Amazon strongly preferred).
- Demonstrated results growing revenue and margin on marketplace or social-commerce platforms.
- Strong analytical skills — comfortable in spreadsheets, reading channel dashboards, and managing to KPIs (ROAS/ACoS, conversion, sell-through, contribution margin).
- Experience managing agencies or external vendors and holding them to results.
- A builder's mindset: self-directed, resourceful, and comfortable being the whole team before you have one.
Preferred / Nice to Have
- Experience with live commerce (Whatnot, TikTok Live, Amazon Live) — including hosting on camera.
- Background in consumer electronics, accessories, or fast-moving consumer goods.
- Familiarity with the off-price/closeout model and moving diverse, value-driven assortments.
- Creator/influencer marketing and affiliate program experience.
- Working knowledge of listing tools, feed management, and marketplace analytics platforms.
Why This Role
- **Build from zero.** You'll define the channels, the playbook, and eventually the team.
- **Real inventory, real brands.** Established portfolio and supply behind you — not a startup guessing at product-market fit.
- **Room to grow.** This role is designed to scale from individual contributor into a department leader.
...Seeking a skilled Game Designer to work remotely, who will lead a cross-functional team in creating engaging educational games for children, focusing on gameplay mechanics, retention strategies, and overall user experience.Key responsibilitiesLead game design efforts...
...friendly dry cleaner and help us grow our Contact-FREE Pick-Up & Delivery service! Were looking for one outstanding team member who... ...oriented work. About the Role As a Customer Service Delivery Driver, youll be the friendly face of our company. Your day will...
...Job Description Job Description Experienced Trim Carpenters Wanted As a prominent residential finish carpentry company in Covington, Louisiana, Slama Construction consistently delivers high-end quality while exploring opportunities in commercial projects. We service...
...Description We're looking for an Interior Design Assistant to support our efforts. The ideal candidate will have experience in designing and... ...projects. You must have excellent organization, time management, and multitasking skills, with the ability to change...
...Seeking a Major Incident Manager to join our clients technology operations team in Chandler, AZ. This role is responsible for leading the response to high-priority technology incidents that impact business operations, ensuring issues are resolved quickly while providing...